Joc Romero Barrazueta
Executive portfolio · 2026

Joc Romero
Barrazueta

Brand, Marketing & Communications Leader
Product marketing & go-to-market · International markets · Corporate affairs · Creative direction

Marketing leader with 13+ years across consumer products, mining services, luxury retail, nonprofit and consulting. I’ve built regional marketing functions, taken product lines from first sample to buyer sell-in, negotiated international licensing partnerships, and written and designed much of the work myself, in English and Spanish.

Download résumé CV & portfolio
Original work · Product · Brand · Technical sales · Digital · Community
Selected original work: a Black Clover catalog spread, the WestROC trade-show banner, a Thiess fact sheet, a Black Clover homepage banner, the WestROC website and a YMCA Healthy Kids Day poster
Experience

Thirteen years across five sectors

2026 – present
WestROC Resource Partners
Brand, Marketing & Communications Consultant
2024 – 2026
Thiess
Americas Marketing Manager → Brand, Marketing & Communications Manager, Americas
2017 – 2024
Black Clover USA
Coordinator → Manager → Director, Product & International Marketing
2015 – 2017
YMCA of Northern Utah
Marketing, sponsorships and community events

Earlier: Plaza Vendôme, luxury retail, Guayaquil (2014) · Invincible Media, fashion PR, London (2013)

Executive portfolio

Fourteen cases

Each case sets out the situation, my role, the decisions behind the work and the results, labelled by who achieved them: my work, my team or the company. The full portfolio is available with an access code.

Documents

Résumé, CV and portfolio

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Résumé

Two pages: roles, results and capabilities.

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Curriculum vitae

Four pages: the full professional record, with public sources linked.

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Portfolio

28 pages, 14 cases, original work and an evidence index. Read it online or download the PDF.

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